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The X-Factor: From the Extraordinary Billionaire Obsession with the Twenty-fourth Letter to the World’s First Keynote X-Peaker

The letter X, the ultimate symbol of mystery, intrigue, and, apparently, billionaire branding! It seems that some of the world’s most influential and affluent individuals have developed an inexplicable fascination with this 24th letter of the alphabet. We’re talking about the likes of Sara Blakely, Elon Musk, and their curious affinity for slapping the letter X on, well, everything.
From Spanx to Sneex, SpaceX to xAI, and even X Æ A-12 (because, why not?), it’s as if these billionaires have stumbled upon some secret society that worships the letter X. I am not sure what’s more astonishing, the fact that they’re all independently fixated on X or that they’re making it work (kind of).

Businessman-Elon-Musk-by-Walter-Isaacson

Has Elon Musk secured his legacy as a visionary innovator?

Elon Musk has been widely praised by his innate innovative spirit and improbable risk-taking appetite. Walter Isaacson, the author of Musk’s most incredibly fascinating and provocative portrait of one of the most influential and controversial innovators of our time, doesn’t stop short of pointing out both examples of his extraordinary talent and unhinged behavior, as this excerpt demonstrates: